Famous Corporate Mottos


In this article, you will find a collection of various corporate mottos. You might have heard some of the more popular ones but I’m sure you haven’t heard all of them; especially the really great ones – or the pointless ones! Let’s find it out!

Many enterprises and corporations do not call their slogans corporate mottos any longer and the term of a corporate motto has changed within time; others include their slogans nowadays into their advertising campaigns, e.g. Nike’s “Just do it”, L’Oreal “Because I’m worth it!” or even in their product names, e.g. IBM’s “Thinkpad” and “Thinkcentre”.

Famous corporate mottos:

Ford“Quality is job one”


Google“Don’t be evil”

Great Corporate Mottos:

Carnegie-Mellon University –  “My Heart Is In The Work”

NSA“Anything is possible, the impossible just takes longer”

Everton Football Club“Only the best is good enough”

Adidas“Impossible is nothing”

Apple Computer“Think Different”

Honda“The Power of Dreams”

Albert Ludwig University of Freiburg“Truth shall set you free”

U.K. Special Air Service (SAS) Regiment“Who dares wins”

Corporate Mottos and Slogans from Huge Companies:

In the following you can find corporate mottos of really huge and commonly known corporations and companies; some of these slogans are great, others might be misleading or are missing the point completely:

Dell“Yours is here”

Fujitsu“The possibilities are infinite”

Google“Don’t be evil” formerly – “Search, Ads and Apps”

Intel“Leap Ahead” and “Sponsors of Tomorrow”

KFC“Finger Lickin’ Good”

LG“Life’s Good”

L’Oreal“Because I’m worth it” – [original: “Parce que je le vaut bien”]

MGM “Arts for Art’s Sake” [original: “Ars Gratia Artis”]

Microsoft“Where do you want to go today?”

McDonald´s“I’m lovin’ it”

NokiaConnecting People”

Panasonic“Ideas for life”

Macy´s “Be everywhere, do everything, and never fail to astonish the customer.”

Above is a collection of some really great and inspiring corporate mottos as well as the slogans from some really huge and famous companies. Some of the mottos really miss the point, as they are not clear, focused or of any kind related to the company. The result of this is that the slogan is not effective and does not do much for inspiration (of employees and customers!). An effective corporate motto has not to be sweet, cute or super short. What important is that the slogan is related to the vision, objectives or aim of the company and creates sympathy with the customers of the company, which allows them to remember the slogan!

Catchy slogans

Slogans that are very famous

Microsoft´s old slogan “Where do you want to go today?” could have been the slogan of an airline or bus company, but it simply did not make sense for a regular customer * that had to sit at home on his PC to use Microsoft´s Software. (*we are speaking here of a regular person that hears or reads this slogan for the first time without digging into the meaning of it; we are not speaking of a marketing expert that has several hours to analyze the whole meaning of the slogan!).

Dell’s slogan “Yours is here”, which was part of an ad campaign, does neither evoke the customer’s emotions nor does it motivate Dell’s employees. I personally associate “Yours is here” with a bored guy of a parcel service that can’t wait to get my signature to deliver his next packages: “Yours is here, Mister! Can I get ya signature now?”

Do you have a favorite corporate motto? We’re excited to hear from you in the comment section below.

The article Famous Corporate Mottos was brought to you by Success Blog.


About Author

Steve is the founder of Planet of Success, the #1 choice when it comes to motivation, self-growth and empowerment. This world does not need followers. What it needs is people who stand in their own sovereignty. Join us in the quest to live life to the fullest!


  1. Nice collection! Very inspiring. I like best is Microsoft – “Where do you want to go today?” It’s just like saying…”Do you know where you’re going to?”

  2. Great article Steve! What are your suggestions for my company? We provide termite & pest control services to residentials & commercial clients.

  3. Really helpful article! Do you have any ideas for a business company that teaches students about entrepreneurship and business and lets them organize events for others (like something along the lines of “educating young minds…”?

  4. Hi Steve,

    My company is a financial consulting company and we are looking to have a short, concise slogan to show everyone we are better and faster. What would you suggest?

  5. Thilagah Naidu on

    Hi Steve, what would you suggest for my lease my company is into general supply of goods and services and I need an attractive and a catchy slogan my company. Thank you

  6. Hi we have this “production is our priority but quality comes first” i personally did not find it good however did not like the word but.

  7. Hi Steve,

    My company is into a various marine supply of goods & service provider and we are looking to have a short, concise slogan to show everyone we are better and reliable. What would you suggest?

  8. Hey Steve, i have a new food store named (overloaded yummy’s) i need an attractive motto thanks………………………..

  9. Hi Dear Steve,

    first of all, thanks a lot for your really good article and your supporting,
    next, if it is possible please help me to find a good slogan, what would you suggest for my company which manufacture Air & Gas compressors as well as Oxygen and Nitrogen generators.

    Best Regards

  10. I am in the beginning stages of creating a slogan and logo. Can you please help with a slogan for my jewelry business?

  11. Ruth Ann Monti, TimeStorm Communications. on

    Hi Steve. I linked this article to my website as “a fun read on famous corporate mottos.”

    I check my links every few months to make sure they’re still good. I’m really enjoying this thread!

  12. Hi Steve,

    Would you please suggest a slogan for my company. It’s a Software Development House for all type of requirements.


  13. N.S.Samarasekara on

    Hey Steve,
    Can you suggest us a good motto for our school’s IT club? and since we are in a hurry we would be pleased if you could help us ASAP. 🙂

  14. what a great article. Steve, canyou help, what is your suggestion for an aerial apllication services company ? we’re doing spraying and/or fertilizing, we also the first in the region.
    Thank you

  15. Hi Steve, can you help to think of a motto for my company which involved in property development, hospitality and property management?

  16. Hi Steve, i’m Huda …can i ask for your suggestion about our motto and slogan for our group project…we are in the making of our group assignment. We are been asking to open up a business that provides services such as photographer, video, consultation about the wedding and others..thank you for your concern.

  17. Hi Steve! I’ve had a link to this article on my own site forever. But you should know that KFC retired its slogan earlier this year…thanks to The Virus.

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.