In this article, you will find a collection of various corporate mottos. You might have heard some of the more popular ones but I’m sure you haven’t heard all of them; especially the really great ones – or the pointless ones! Let’s find it out!
Many enterprises and corporations do not call their slogans corporate mottos any longer and the term of a corporate motto has changed within time; others include their slogans nowadays into their advertising campaigns, e.g. Nike’s “Just do it”, L’Oreal “Because I’m worth it!” or even in their product names, e.g. IBM’s “Thinkpad” and “Thinkcentre”.
Famous corporate mottos:
Ford – “Quality is job one”
IBM – “Think”
Google – “Don’t be evil”
Great Corporate Mottos:
Carnegie-Mellon University – “My Heart Is In The Work”
NSA – “Anything is possible, the impossible just takes longer”
Everton Football Club – “Only the best is good enough”
Adidas – “Impossible is nothing”
Apple Computer – “Think Different”
Honda – “The Power of Dreams”
Albert Ludwig University of Freiburg – “Truth shall set you free”
U.K. Special Air Service (SAS) Regiment – “Who dares wins”
Corporate Mottos and Slogans from Huge Companies:
In the following you can find corporate mottos of really huge and commonly known corporations and companies; some of these slogans are great, others might be misleading or are missing the point completely:
Dell – “Yours is here”
Fujitsu – “The possibilities are infinite”
Google – “Don’t be evil” formerly – “Search, Ads and Apps”
Intel – “Leap Ahead” and “Sponsors of Tomorrow”
KFC – “Finger Lickin’ Good”
LG – “Life’s Good”
L’Oreal – “Because I’m worth it” – [original: “Parce que je le vaut bien”]
MGM – “Arts for Art’s Sake” [original: “Ars Gratia Artis”]
Microsoft – “Where do you want to go today?”
McDonald´s – “I’m lovin’ it”
Nokia – “Connecting People”
Panasonic – “Ideas for life”
Macy´s – “Be everywhere, do everything, and never fail to astonish the customer.”
Above is a collection of some really great and inspiring corporate mottos as well as the slogans from some really huge and famous companies. Some of the mottos really miss the point, as they are not clear, focused or of any kind related to the company. The result of this is that the slogan is not effective and does not do much for inspiration (of employees and customers!). An effective corporate motto has not to be sweet, cute or super short. What important is that the slogan is related to the vision, objectives or aim of the company and creates sympathy with the customers of the company, which allows them to remember the slogan!
Microsoft´s old slogan “Where do you want to go today?” could have been the slogan of an airline or bus company, but it simply did not make sense for a regular customer * that had to sit at home on his PC to use Microsoft´s Software. (*we are speaking here of a regular person that hears or reads this slogan for the first time without digging into the meaning of it; we are not speaking of a marketing expert that has several hours to analyze the whole meaning of the slogan!).
Dell’s slogan “Yours is here”, which was part of an ad campaign, does neither evoke the customer’s emotions nor does it motivate Dell’s employees. I personally associate “Yours is here” with a bored guy of a parcel service that can’t wait to get my signature to deliver his next packages: “Yours is here, Mister! Can I get ya signature now?”
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